A Message from our President
How Do You Define RBCU's Value?
You belong to RBCU because you find value in Your Neighborly Credit Union membership. I hope that statement is true for each and every one of you. The employees of RBCU strive every day to provide that value; to give you the best service possible.
Of course, in many ways, value is subjective. While it is true that saving more of one’s hard earned money is something nearly every member would agree is valuable, there is more to it than that. For instance, some members place the highest value on RBCU’s completely free online banking, phone banking, mobile banking, bill pay, and eStatements. Through these no-cost, convenient, and secure channels of remote account access, they handle nearly every banking need. They know that they’d be charged far more elsewhere for the same selection of services and it is important to them that they can access their accounts 24/7. They find value in not needing to visit a branch for their banking.
Other members place more value on RBCU’s long tradition of substantial charitable donations and group/event sponsorships. They know that their credit union supports students, non-profit groups, and event planners in the communities in which they live or work. They see the effect our donations and employee volunteerism has upon their neighborhoods and it makes them proud. I think we all can agree that it isn’t common to feel pride in belonging to a financial institution. Those of you who are proud of RBCU’s support in the community know what I mean when I say such a feeling has a very high value.
There is another group of members who place the highest value in the friendly and professional face-to-face interactions they experience when they come to the branch to handle their banking business. Whether it is through a drive-up window or in one of our lobbies, they know that RBCU has intentionally kept its staffing levels as high as possible so that waits in line are as short as they can be. Though there are obviously times when the lines are longer than usual, RBCU employees do all they can to be available to serve you as soon as you walk in the door. They look for ways to improve the quality of our members’ lives through the use of RBCU’s resources. Our MSRs take the time to learn about our members – their jobs, their families, their passions, their financial goals – so that they can better educate them on financial matters. This could be tips on budgeting, how to establish or rebuild credit, or how to save money using any of RBCU’s low-cost (often free) products and services. It could also be demonstrating how RBCU remote account access technology can add convenience and security to their lives.
In an effort to better understand what you value, I have a request for all members. Let us know what you value about RBCU. For those of you on Facebook, please take a moment to “like” us and let us know how we’re doing. We would love to hear from you with an, “I value RBCU because …” type of comment. For those of you who prefer “low-tech” methods of communication, please take a moment to fill out an “I Value RBCU” comment form in one of our lobbies.
We know there are a lot of financial institutions out there to choose from. Thank you for joining ours.