A Message from our President
"Our" Community is "Your" Community
RBCU has always been a place where “everybody knows your name” (or tries to) and we do our best to greet everyone with a smiling face. Quite a few employees assure me they recognize 90% of you when you walk in the door. I know more than a few of them go one step further and remember your name too. In how many other places you conduct business is that true?
Our employees’ dedication to neighborly service is what I take the most pride in. This is what RBCU is known for. It’s why we are called Your Neighborly Credit Union. What better way to showcase the truth in that title than by working hard to know our members, or as we prefer to think of you,
Many members remark about how much they appreciate the way they are greeted by our staff -- both in our lobbies and over the phone. Even as RBCU strives to offer the best in convenient banking technology, I feel it is vitally important that we continue to offer warm, personal member service.
Don’t get me wrong. “Do-It-Yourself” services such as RBCU’s Online, Mobile, and Phone Banking are excellent conveniences. But we at RBCU want you all to know that people who care about you and your family’s financial well-being are here for you to visit with -- in person or on the phone -- whenever you need us.
Another way RBCU shows our commitment to our members is dedicating a part of our overall marketing budget toward giving back to groups and events in our communities. After all, this isn’t only where we have our branches. It is also where the majority of you, our member neighbors, live, work, and play. We never forget that when RBCU donates funds or sponsors events for schools and nonprofits in “our” served communities, it is just another way of saying we are donating or sponsoring important causes in “your” communities. We can’t give back as generously as we do without our members. It is only fitting that much of your support of RBCU is in turn put right back into your neighborhoods.
I also want you to know that RBCU is actively trying to increase our impact by letting your other business neighbors know of the needs of the community; encouraging them whenever possible to lend their support.
I am looking forward to 2015. It is another year to provide you, our members, with the neighborly service you deserve. Additionally, it is another year to find opportunities to give back in meaningful ways. We work hard to be a valuable resource for the cities we serve. I hope that each and every one of you find value in your membership. That might be as simple as saving more of your hard earned money with us than you would at another financial institution. Or, it may be the knowledge that by belonging to RBCU, you are helping to support the school and community groups and events that make Richfield, Bloomington, and Edina such amazing places to live, work, and play.
Happy New Year everyone!