Get to Know Your Neighbors
Jon Bing, Branch Manager of the Lyndale Avenue Branch, is one of the more well-known employees at RBCU. Some of this has to do with the fact that he’s a self-described local boy (and proud of it!), growing up and going to school in Richfield (class of 2002), before relocating to Bloomington. Of course, it also helps that Jon’s been working at RBCU for 11 years and he has always been directly involved in serving the members. He started out as a Teller, became a Member Service Representative (serving years in the Call Center as well), and most recently took on the role of Lyndale Branch Manager in 2013.
There is another very important reason Jon is well-known at RBCU: his knowledge. Jon’s mom worked in credit unions and as a child he listened as she and his dad talked about her work, the family’s finances, and money management in general. His financial education started early. Jon admits it has had a lasting impact. “One of my favorite things about my job is sharing financial knowledge,” Jon says. “I learned a lot of good stuff early from my folks and I’ve learned a lot more [working at RBCU] over the years. Knowledge and education are core values at RBCU. That’s perfect for me since I am all about educating our members and my staff.”
Jon’s dedication to sharing what he knows has long made him a “go-to” guy at RBCU. He says this keeps him humble. “I’m proud of becoming branch manager here, but to be honest, I’ve been pretty much providing the same service to members for years. For me,” Jon continues, “It’s about relationships. The way I see it, it’s my job to work as hard as I can to help members. That doesn’t always mean I give them what they want. For example, maybe I can actually give a member the exact loan they wanted when they walked in the door. Then again, sometimes they just don’t qualify – which could be for all sorts of reasons. Either way, I let them know the how and why of things. Even if I have to say no to someone, I always try to explain why so that they can take steps to qualify later. They came to RBCU – to me – to try and make their life better. They came for service; they came for answers.”
“I think part of the success I’ve had at RBCU is that I do all I can to get to know the members. Everyone deserves to learn about which RBCU products and services might work for them - might improve their lives. I want anyone that comes to me or my staff here at Lyndale to know we’re here for them. I want them to leave knowing that they can come back. They should come back.” Jon can’t help but smile as he goes on. “I remember the first loan I ever did. It was back in 2007. Still, to this day I get to speak with that member and help her out with things. It makes me feel good knowing that I’ve helped someone for seven years. I know that I’ve done my job because she still relies on me to help her out with her financial needs.”
“There are a lot of other members I can say the same about,” Jon continued. “To me, that’s key to my job. I train my staff to not only offer great service in the moment, but also to take the time to get to know the members. Don’t be afraid to educate them on their financial situation. They came to RBCU for expert financial help. They know they can trust us.”